STRONGER WORDS. BETTER CONVERSATIONS. MORE SALES.
Say This, Not That: Sales cover
SAY THIS, NOT THAT.
SALES EDITION

You're One Sentence Away From the Deals You're Losing.

80 word-for-word phrase swaps for cold outreach, discovery, price talks, objections, and the close — the exact lines that turn "let me think about it" into "let's do it."

  • ✓Kill the 10 phrases that make prospects ghost you — and what to say instead, word for word
  • ✓The price-delivery lines that end the haggle before it starts
  • ✓Objection responses that turn "too expensive" and "send me info" into booked next steps
For salespeople, closers, and business owners who sell — at any level.
Instant download • $27 $7 today
GET THE BOOK — $7 →

Here's the Idea — Straight From the Book

Every page works the same way: the phrase that's quietly costing you on the left, the phrase that wins on the right, and one line on why it works so you can invent your own.

✗ DON'T SAY
SAY THIS ✓
"We have great service."
"We solve problems and make it easy."
"Our prices are affordable."
"You'll get the best value and zero surprises."
"Let me know if you're interested."
"What's the best way to help you move forward?"

80 swaps like these — organized around the exact moments that decide the outcome.

What's Inside Sales

10 chapters. 80 word-for-word swaps. 25 pages you'll keep open next to you — not a book you read once and shelf.

01First Contact & Cold Outreach

You have one sentence to prove you're not spam. These swaps kill the salesy stink and earn the next 30 seconds.

02Opening the Conversation

The first two minutes set the frame for everything. Open like a peer with a plan — not a vendor with a pitch.

03Discovery & Asking Questions

Deals are won in discovery, not the demo. The right questions make prospects sell themselves.

04Building Trust & Credibility

People buy from people they believe. These swaps trade hype for the kind of honesty that closes.

05Presenting Value

Features tell. Outcomes sell. Translate everything you offer into what it does for them.

06Talking Price

Price is only scary when the seller sounds scared. Deliver it with a straight spine and no apology.

07Handling Objections

An objection isn't a wall — it's a question wearing armor. These swaps take the armor off without a fight.

08Following Up

Most deals die in silence, not rejection. Follow-ups that add value get answered — nags get archived.

09Closing the Deal

Closing isn't a trick — it's a clear next step offered with confidence. Ask like the deal makes sense, because it does.

10After the Sale & Referrals

The close isn't the finish line — it's the audition for the next deal. These swaps turn customers into your sales force.

One Book Fixes a Conversation.
The Library Fixes the Business.

The words that lose deals also lose leads, hires, customers, and followers — the same weak phrases show up everywhere. That's why Say This, Not That is a series: 15 books, 1,200 swaps, one system. Grab just the one that brought you here, or check any others you want — they're $7 each today.

Say This, Not That: Sales
YOUR PICK
Sales

80 word-for-word phrase swaps for cold outreach, discovery, price talks, objections, and the close — the exact lines that turn "let me think about it" into "let's do it."

80 swaps • For salespeople, closers, and business owners who sell — at any level.
$27 $7
Say This, Not That: Scroll-Stopping Hooks
Scroll-Stopping Hooks

80 hook swaps that stop the scroll in 3 seconds — first lines, callouts, curiosity loops, and titles that make the right people physically unable to keep scrolling.

80 swaps • For creators, marketers, and anyone whose business posts content.
$27 $7
Say This, Not That: Closing
Closing

80 deal-closing swaps for the ask, the stall, the committee, and the final yes — so "I need to think about it" stops being the end of your pipeline.

80 swaps • For anyone who gets to the end of deals and watches them stall.
$27 $7
Say This, Not That: Facebook Ads
Facebook Ads

80 ad-copy swaps that stop the scroll, survive ad review, and turn clicks into customers — the words are the difference between $2 leads and $40 leads.

80 swaps • For anyone spending money on Meta ads — or about to.
$27 $7
Say This, Not That: Marketing
Marketing

80 message swaps for your website, socials, emails, and offers — that turn "full-service quality solutions" into words that actually bring in customers.

80 swaps • For business owners whose marketing sounds like everyone else's.
$27 $7
Say This, Not That: Copywriting
Copywriting

80 sentence-level swaps — openings, benefits, proof, objections, guarantees, and closes — the craft book that makes everything else you write convert harder.

80 swaps • For anyone who writes anything that's supposed to sell something.
$27 $7
Say This, Not That: Email Marketing
Email Marketing

80 email swaps from welcome to win-back — subject lines that get opened, sequences that get read, and the deliverability moves that keep you out of spam.

80 swaps • For anyone with an email list — especially a quiet one.
$27 $7
Say This, Not That: Leadership
Leadership

80 leadership swaps for feedback, delegation, conflict, bad news, and 1:1s — the daily phrases that quietly build (or quietly break) a team.

80 swaps • For owners, managers, and anyone with people counting on them.
$27 $7
Say This, Not That: Customer Service
Customer Service

80 service swaps that calm angry customers, kill "that's our policy," and turn your worst moments into 5-star reviews and customers for life.

80 swaps • For anyone whose team talks to customers when things go wrong.
$27 $7
Say This, Not That: Recruiting
Recruiting

80 hiring swaps from job post to exit interview — attract better applicants, run interviews that collect evidence instead of rehearsed answers, and win the offer stage.

80 swaps • For owners and managers tired of hiring from a thin, wrong pile.
$27 $7
Say This, Not That: Negotiation
Negotiation

80 negotiation swaps — anchoring, trading concessions, surviving hardball, breaking deadlocks, and negotiating your own pay — for both sides of the table.

80 swaps • For anyone who buys, sells, hires, or asks for raises — so, everyone.
$27 $7
Say This, Not That: AI Prompting
AI Prompting

80 prompt swaps that turn generic AI mush into work you can ship — writing, research, sales copy, data, and the fix-it prompts for when outputs go sideways.

80 swaps • For business owners who tried AI once and got mediocre results.
$27 $7
Say This, Not That: Texting & DMs
Texting & DMs

80 text and DM swaps — first texts, price by text, ghost recovery, booking, and comment-to-DM selling — for the channel where deals actually close now.

80 swaps • For anyone whose leads, quotes, and follow-ups live on their phone.
$27 $7
Say This, Not That: Video Scripts
Video Scripts

80 script swaps for everything after the hook — bridges, teaching, story beats, demos, and two full chapters of sales-video structure that turns views into revenue.

80 swaps • For anyone pointing a camera at themselves or their business.
$27 $7
Say This, Not That: Personal Branding
Personal Branding

80 personal branding swaps — the "what do you do?" answer, bios, your story, credibility without bragging, and the long game of becoming the name they remember.

80 swaps • For professionals and owners whose name is part of the product.
$27 $7

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The "Use It On One Real Conversation" Guarantee

Steal any swap from any book and use it on one real conversation — a sales call, a text, an ad, an email. If you don't see the difference, email us within 30 days and we'll refund every cent. Keep the books. That's the whole policy.

What exactly do I get?

Instant-download PDFs. Each book is 25 pages: 80 word-for-word phrase swaps organized into 10 chapters, each with a short "why it works" so the principle sticks. Read one chapter at lunch; use it the same afternoon.

Is this beginner stuff or advanced?

Both, because it's not theory — it's the exact words. Beginners steal the green column word for word. Veterans read the "why" lines and sharpen phrases they've used for years.

How is this different from a $200 course?

A course explains. These books hand you the sentence. No modules, no videos, no homework — you can be using swap #1 within four minutes of buying.

Why only $7?

Because the books are the introduction, not the business. We'd rather earn your trust at $7 than convince you at $200.

What if I buy one and want the rest later?

You'll get a chance to complete the set at a discount right after checkout — that's the best price they're ever offered at.